{"id":19105,"date":"2021-08-26T11:11:50","date_gmt":"2021-08-26T06:11:50","guid":{"rendered":"https:\/\/pr.asianetpakistan.com\/?p=77880"},"modified":"2021-08-26T11:11:50","modified_gmt":"2021-08-26T06:11:50","slug":"heineken-gives-sports-fans-three-more-reasons-to-cheer","status":"publish","type":"post","link":"https:\/\/myanmarnewsgazette.com\/heineken-gives-sports-fans-three-more-reasons-to-cheer\/","title":{"rendered":"Heineken\u00ae gives sports fans three more reasons to cheer"},"content":{"rendered":"
\n

Heineken\u00ae unveils new UEFA and Motorsports partnerships
\n<\/em>Bringing fans together over world-class sports<\/em><\/p>\n

AMSTERDAM, Aug. 26, 2021 (GLOBE NEWSWIRE) — The hope, the cheers, the suspense, the celebration – and having the very best of times before, during and after a sports event\u2026 it\u2019s what fans want, now more than ever. That\u2019s why Heineken\u00ae<\/sup> is announcing new partnerships to provide even more top performances for fans to cheer on with UEFA\u2019s Women\u2019s Champions League, UEFA Women\u2019s EURO 2022 and 2025, and W Series, the international single-seater motor racing championship for female drivers.<\/p>\n

Fans can look forward to world-class sport, accompanied by exclusive DJ sets to round off the action and emotion. For Heineken\u00ae<\/sup> it\u2019s a new chapter in its commitment to fans, building on thriving partnerships within football and motorsport.<\/p>\n

Bram Westenbrink<\/strong>,<\/strong> Global Head Heineken\u00ae<\/sup> Brand<\/strong>,<\/strong> said:<\/p>\n

\u201cWe are committed to delivering great shared moments to consumers all over the world and our sponsorships are exciting platforms to connect with fans through their passions and enhance their experiences. By extending our partnerships in football and motorsport to include W Series, UEFA Women\u2019s Champions League and UEFA Women\u2019s EURO 2022 and 2025, we are enabling more thrilling experiences for all.\u201d<\/p>\n

Julia George<\/strong>,<\/strong> Global<\/strong> Sponsorship Manager for <\/strong>Heineken\u00ae<\/sup><\/strong>,<\/strong> said:<\/p>\n

\u201cOur multi-year deals with W Series, UEFA Women\u2019s Champions League and UEFA Women\u2019s EURO 2022 and 2025 enable us to create even more world-class experiences to enhance the sports that fans love. And we know that fan passion is not determined by gender, but by coming together over the love for the sport and the world class athletes. That\u2019s why we are proud to announce extensions to our partnerships in football and motorsport.\u201d<\/p>\n

Nadine Kessler, Chief of Women\u2019s Football at UEFA<\/strong>, said: \u201cWe are delighted to expand our fantastic 25-year relationship with Heineken\u00ae<\/sup> through to the UEFA Women\u2019s Champions League and UEFA Women\u2019s EURO 2022 and 2025. This expansion demonstrates Heineken\u00ae<\/sup>\u2019s continued commitment to being an advocate and supporter of the whole of European football, women\u2019s and men\u2019s, and the amazing fans, players and coaches who make these tournaments so special.\u201d<\/p>\n

Catherine Bond-Muir, CEO of W Series, <\/strong>said: \u201cThis partnership marks another exciting step forward for W Series and our mission to further the interests and prospects of female racing drivers. Heineken\u00ae<\/sup>\u2019s commitment to supporting us shows how W Series is going from strength to strength enhancing the way our fans watch racing through exceptional experiences. We know the incredible support that Heineken\u00ae<\/sup> brings through their outstanding engagement with racing fans across the world and we are delighted to partner with Heineken\u00ae<\/sup> for this incredible journey.\u201d<\/p>\n

Heineken\u00ae<\/sup>\u2019s partnership with UEFA women\u2019s tournament will extend through until the end of the 2024\/25 season. The partnership will provide Heineken\u00ae<\/sup> with additional ticketing, hospitality, branding and pouring opportunities as well as digital fan activations including the Heineken Goal of the Round, and in stadium activations and experiences for fans like the Heineken Best Seat in the House.<\/p>\n

Heineken\u00ae<\/sup>\u2019s multi-year deal with W Series will give the premium beer brand at-track visibility at races, Heineken\u00ae<\/sup> 0.0, digital activation \u2018Heineken Star of the Track\u2019, its continued support to responsibility through When You Drive Never Drink<\/em> and \u2013 of course \u2013 track-side fan experiences throughout the season. 2021 is a big year for W Series, which launched in 2018. For the first time the championship will join eight Formula 1, Grand Prix races across the season, giving motorsport fans the opportunity to watch the world\u2019s top female drivers compete.<\/p>\n

The announcement of these new sponsorships is celebrated in a new film featuring Heineken\u00ae<\/sup> ambassadors Thierry Henry and David Coulthard, alongside Pernille Harder, Melanie Leupolz, Jamie Chadwick, and Naomi Schiff. The film captures the shared magic, drama and excitement of sports \u2013 that is what makes it so special for the fans.<\/p>\n

The short film can be viewed in full here: [link<\/a>]<\/p>\n

A Media Snippet accompanying this announcement is available by clicking on the image or link below:<\/a><\/p>\n

\"Heineken<\/a><\/p>\n

Notes to Editors: <\/strong><\/p>\n

Press Enquiries: <\/strong>Archie Patch (Edelman) archie.patch@edelman.com<\/strong><\/a> \/<\/strong>heinekenglobalpr@edelman.com<\/strong><\/a><\/p>\n

About HEINEKEN: <\/strong><\/p>\n

HEINEKEN is the world’s most international brewer. It is the leading developer and marketer of premium beer and cider brands. Led by the Heineken\u00ae<\/sup> brand, the Group has a portfolio of more than 300 international, regional, local and specialty beers and ciders. We are committed to innovation, long-term brand investment, disciplined sales execution and focused cost management. Through “Brewing a Better World”, sustainability is embedded in the business.<\/p>\n

HEINEKEN has a well-balanced geographic footprint with leadership positions in both developed and developing markets. We employ over 80,000 employees and operate breweries, malteries, cider plants and other production facilities in more than 70 countries. Heineken N.V. and Heineken Holding N.V. shares trade on the Euronext in Amsterdam. Prices for the ordinary shares may be accessed on Bloomberg under the symbols HEIA NA and HEIO NA and on Reuters under HEIN.AS<\/a> and HEIO.AS<\/a>. HEINEKEN has two sponsored level 1 American Depositary Receipt (ADR) programmes: Heineken N.V. (OTCQX: HEINY) and Heineken Holding N.V. (OTCQX: HKHHY).<\/p>\n

Most recent information is available on HEINEKEN’s website: www.theHEINEKENcompany.com<\/a> and follow us on Twitter via @HEINEKENCorp.<\/p>\n

About W Series:<\/strong><\/p>\n

W Series\u202fis a free-to-enter\u202fchampionship, launched in October 2018, that provides equal opportunities\u202ffor women.<\/p>\n

W Series drivers are selected purely on their ability and the series\u2019\u202fcars are mechanically identical,\u202fwhich means that\u202fW Series\u202fraces and championships will be won by the most talented drivers.<\/p>\n

The\u202fmore\u202fhigh-profile female role models\u202fit\u202fcan create, the more\u202fW Series\u202fbelieves\u202fit\u202fwill bring more females into the sport.\u202fCentral to W Series\u2019 mission is the idea that if you can see it, you can be it.<\/p>\n

Le Castellet, Spielberg, Austria, Silverstone, UK, Budapest, Hungary, Spa-Francorchamps, Belgium, Zandvoort, Netherlands, Austin, USA, Mexico City, Mexico<\/p>\n

For more information, including Championship Standings, visit W Series website: www.wseries.com<\/a><\/p>\n

About UEFA Women\u2019s Champions League:<\/strong><\/p>\n

A new UEFA Women\u2019s Champions League format will be introduced from 2021\/22, including a 16-team group stage as well as centralised marketing and TV coverage.<\/p>\n

The change was agreed by the UEFA Executive Committee in Nyon as the first direct outcome of the UEFA women\u2019s football strategy #TimeForAction, which aims to double the reach and value of the UEFA Women\u2019s Champions League.<\/p>\n

The change means a 20% increase in the number of matches, or a 39% increase excluding the first round which is played in the form of mini-tournaments, and gives the tournament more competitive games and increased visibility and quality. The new format was developed by UEFA in close collaboration with the clubs and the European Club Association and will set a new benchmark for an international women\u2019s club football competition.<\/p>\n

The 2021\/2022 Final is set to be hosted in Turin.<\/p>\n

For more information, including group standings and fixture lists, visit www.uefa.com\/womenschampionsleague.com<\/a>.<\/p>\n

About UEFA Women\u2019s EURO 2022:<\/strong><\/p>\n

UEFA Women’s EURO 2022 will be played from 6 to 31 July in England, across 9 stadiums, with 15 other nations joining the host country for the tournament.<\/p>\n

The 16 sides will be drawn into four groups of four, with the top two in each section progressing to the knockout phase. . The draw for the group stages will take place on the 28th<\/sup> of October 2021. The final will take place at Wembley Stadium on the 31st<\/sup> of July 2022.<\/p>\n

For more information, visit www.uefa.com\/womenseuro\/<\/a>.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Heineken\u00ae unveils new UEFA and Motorsports partnerships Bringing fans together over world-class sports AMSTERDAM, Aug. 26, 2021 (GLOBE NEWSWIRE) \u2014 The hope, the cheers, the suspense, the celebration \u2013 and having the very best of times before, during and after a sports event\u2026 it\u2019s what fans want, now more than ever. That\u2019s why Heineken\u00ae is [\u2026]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"yoast_head":"\nHeineken\u00ae gives sports fans three more reasons to cheer - Myanmar News Gazette<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/myanmarnewsgazette.com\/heineken-gives-sports-fans-three-more-reasons-to-cheer\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Heineken\u00ae gives sports fans three more reasons to cheer - Myanmar News Gazette\" \/>\n<meta property=\"og:description\" content=\"Heineken\u00ae unveils new UEFA and Motorsports partnerships Bringing fans together over world-class sports AMSTERDAM, Aug. 26, 2021 (GLOBE NEWSWIRE) \u2014 The hope, the cheers, the suspense, the celebration \u2013 and having the very best of times before, during and after a sports event\u2026 it\u2019s what fans want, now more than ever. 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