{"id":20881,"date":"2021-11-12T22:19:52","date_gmt":"2021-11-12T17:19:52","guid":{"rendered":"https:\/\/pr.asianetpakistan.com\/?p=82403"},"modified":"2021-11-12T22:19:52","modified_gmt":"2021-11-12T17:19:52","slug":"mckinsey-company-launches-customerone-to-help-marketers-unlock-growth","status":"publish","type":"post","link":"https:\/\/myanmarnewsgazette.com\/mckinsey-company-launches-customerone-to-help-marketers-unlock-growth\/","title":{"rendered":"McKinsey & Company Launches CustomerOne to Help Marketers Unlock Growth"},"content":{"rendered":"
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End-to-end personalization and customer value management offering drives a 10 to 20 percent revenue lift for organizations<\/h4>\n

NEW YORK and LONDON, Nov. 12, 2021 (GLOBE NEWSWIRE) — McKinsey & Company<\/u><\/a> today announced the launch of CustomerOne<\/a>, a proven approach and comprehensive toolkit designed to help organizations accelerate personalization and customer value management. CustomerOne draws on advanced analytics, ready-to-use assets and tools, and agile principles to optimize each stage of the customer journey. This offering helps organizations shift from business-driven campaigns to customer-centric, data-driven campaigns that are connected, intuitive, and personalized. It is derived from a battle-tested approach that has helped marketing teams realize up to a 10 to 20 percent revenue lift.<\/p>\n

End-to-End Personalization, Every Time<\/strong>
\nConsumers today have a heightened desire for personalization and authenticity \u2013 a desire for the right offering, content, and experience. They are fickler, prone to change, and less loyal. Recent McKinsey research shows that roughly 40 percent of consumers have changed brands<\/a> or retailers over the past 18 months, and more than 80 percent of those intend to continue with these newfound shopping and purchase behaviors.<\/p>\n

Many organizations cannot sufficiently respond to their customers\u2019 needs due to\u200b\u200b isolated and incomplete data, incomplete analytics and insights on their customers, and siloed organizational structures.<\/p>\n

CustomerOne delivers business impact by surfacing deep consumer insights, unlocking opportunities quickly through AI-driven technology, and rapidly enhancing the range of tools a team can deploy. It pairs this with a proven agile way of working and approach to capability building \u2013 driving lasting impact. Organizations adopting this accelerated path to customer value can realize twice the impact in half the time.<\/p>\n

\u201cThe leaders who achieve the best results from personalization and customer value management focus on long-term drivers of growth and emphasize customer lifetime value. It\u2019s a force multiplier and a business necessity,\u201d said Greg Kelly, senior partner and global leader for the Marketing & Sales Practice at McKinsey & Company. \u201cThose who can activate the capability at scale can put customer lifetime value on a new trajectory \u2013 driving double-digit revenue growth<\/a>, superior retention, and richer, long-term relationships.\u201d<\/p>\n

\u201cThe results we\u2019re seeing \u2013 for example, driving a threefold increase of cross-product sales at a telco provider \u2013 are a testament to the power of CustomerOne. This approach delivered more than $100 million in less than 20 weeks at an iconic retailer and reduced mortgage churn at a retail bank by 20 percent.\u201d<\/p>\n

Personalization Propels Outperformance <\/strong>
\nBy combining a robust and agile operating model with cross-functional capability building to get personalized marketing into production, marketing teams can focus on rapid activation, testing and learning, and driving impact.<\/p>\n

Furthermore, CustomerOne gives organizations direct access to McKinsey\u2019s exceptional specialized functions and disciplines, with more than 2,000 marketing experts and more than 180 advanced analytics practitioners.<\/p>\n

Five ways CustomerOne helps unlock growth:<\/strong><\/p>\n