{"id":27164,"date":"2022-04-26T17:00:22","date_gmt":"2022-04-26T12:00:22","guid":{"rendered":"https:\/\/pr.asianetpakistan.com\/?p=90696"},"modified":"2022-04-26T17:00:22","modified_gmt":"2022-04-26T12:00:22","slug":"freshworks-launches-its-first-unified-crm-for-e-commerce-companies","status":"publish","type":"post","link":"https:\/\/myanmarnewsgazette.com\/freshworks-launches-its-first-unified-crm-for-e-commerce-companies\/","title":{"rendered":"Freshworks Launches its First Unified CRM for E-Commerce Companies"},"content":{"rendered":"
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The solution unifies conversational messaging, marketing, sales and customer support to address the potential $7 trillion direct to consumer retail market<\/h4>\n

SAN MATEO, Calif., April 26, 2022 (GLOBE NEWSWIRE) — Freshworks Inc.<\/u><\/a> (NASDAQ: FRSH), a software company empowering the people who power business, today launched Freshworks CRM for e-commerce<\/u><\/a>, a customer relationship management (CRM) solution with a unified customer record across conversational marketing, sales and customer support. Built for direct-to-consumer brands and digital retailers, the CRM solution empowers employees to engage their buyers directly through modern messaging channels, providing them with more personalized and delightful experiences. Freshworks CRM for e-commerce is now available directly from Freshworks and also on the Shopify App Store.<\/p>\n

A recent study<\/u><\/a> found that 96% of consumers who experienced poor customer service said that it affected their loyalty to a brand. In a world where consumers click to buy more on social, mobile and online channels, creating a $7.4 trillion digital commerce market by 2025<\/u><\/a>, the line between customer service and purchasing decisions have blurred. But most existing CRM solutions force businesses to take an \u2018add and integrate\u2019 approach for sales, marketing and support, which fragments the buying and servicing experiences for customers.<\/p>\n

Freshworks CRM for e-commerce helps companies engage customers on modern messaging channels including WhatsApp and text messaging across marketing, support and sales, empowering any business to compete on the same footing as the biggest names in e-commerce. It natively integrates with e-commerce platforms and packages marketing automation, multi-channel campaigns (email, chat, WhatsApp, and SMS), and conversational sales and support (live-chat and AI chat bots) to help businesses segment their audience, automate and personalize messages, and delight customers with proactive support. Buyers gain nearly instant answers to their questions and businesses can unify customer support insights across digital channels.<\/p>\n

\u201cOur first solution with a unified data model, Freshworks CRM for e-commerce, was built to help local businesses act on a complete view of the customer so they never have to do things they hate\u2014like repeating order information or wading through irrelevant products and promotional emails. This marks a milestone in our product mission of helping businesses delight their customers,\u201d said Prakash Ramamurthy, Chief Product Officer at Freshworks.<\/strong><\/p>\n

Early adopter, Dr. Renita Rajan, Managing Partner at The Lip Balm Company <\/strong>said, \u201cWith Freshworks CRM we can now deliver a personalized and delightful experience. Engaging our customers with context, turning visitors into sales, and keeping customers happy with exceptional customer support is helping our business grow.\u201d<\/p>\n

A unified customer record powered by Freshworks CRM for e-commerce will now enable businesses to:<\/p>\n