{"id":28561,"date":"2022-06-28T10:24:16","date_gmt":"2022-06-28T05:24:16","guid":{"rendered":"https:\/\/pr.asianetpakistan.com\/?p=93958"},"modified":"2022-06-28T10:24:16","modified_gmt":"2022-06-28T05:24:16","slug":"fcb-inferno-london-and-virgin-group-in-collaboration-with-linkedin-and-made-by-dyslexia-win-titanium-lion-for-dyslexic-thinking","status":"publish","type":"post","link":"https:\/\/myanmarnewsgazette.com\/fcb-inferno-london-and-virgin-group-in-collaboration-with-linkedin-and-made-by-dyslexia-win-titanium-lion-for-dyslexic-thinking\/","title":{"rendered":"FCB Inferno London and Virgin Group, in collaboration with LinkedIn and Made By Dyslexia, win Titanium Lion for \u201cDyslexic Thinking\u201d"},"content":{"rendered":"
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“Dyslexic Thinking”<\/h5>\n<\/div>\n
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“Dyslexic Thinking” by FCB Inferno & Virgin Group, in collaboration with LinkedIn and Made By Dyslexia<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

CANNES, France, June 27, 2022 (GLOBE NEWSWIRE) — FCB Inferno London and Virgin Group, in collaboration with LinkedIn and Made By Dyslexia, have been awarded a Titanium Lion for their \u201cDyslexic Thinking\u201d campaign at the Cannes Lions International Festival of Creativity \u2014 one of only six awarded in the category, FCB Inferno\u2019s first-ever Titanium Lion and the network\u2019s fourth in three consecutive years.<\/p>\n

The Titanium category, the Festival\u2019s most prized and hardest category to win, celebrates breakthrough ideas that are provocative and that point to a new direction in the industry. The accolade follows the campaign\u2019s success in other categories this week: two Silvers \u2014 one in PR and one in Social & Influencer \u2014 and three Bronze Lions: in Brand Experience & Activation, Creative Strategy and PR.<\/p>\n

The campaign, created by FCB Inferno London, got \u201cDyslexic Thinking\u201d added as a skill on LinkedIn, the world\u2019s largest professional network, offering its 810+ million members globally the option to add \u201cDyslexic Thinking\u201d to their profile. Thanks to the initiative, Dictionary.com is also adding \u201cDyslexic Thinking\u201d as an official term, noting its \u201cstrengths in creative, problem-solving and communication skills.\u201d Most importantly, it created a seismic shift by making neurodiversity an asset that companies around the world seek out to better their business.<\/p>\n

The agency\u2019s success at this year\u2019s Festival has helped make FCB Inferno the third most-awarded agency in the UK in 2022 \u2014 the third consecutive year FCB Inferno has earned top-three UK creative agency credit at the Festival.<\/p>\n

Tamara Pickett, Virgin Group communications and external relations director, said: \u201cAs a company founded by one of the world\u2019s most iconic entrepreneurs whose success has been fuelled by dyslexic thinking, Virgin was proud to partner on this important work. Sir Richard Branson now lists \u2018Dyslexic Thinking\u2019 as a skill on his LinkedIn profile, and we are thrilled to see it be honoured in such a meaningful way. We hope this is just the beginning of companies across the world helping to give a voice to the many diverse groups and attributes that give businesses a clear advantage.\u201d<\/p>\n

Kate Griggs, founder and CEO of Made By Dyslexia, said: \u201cAt Made By Dyslexia, our mission is to empower dyslexic thinking in every school and every workplace. By adding Dyslexic Thinking as a skill on LinkedIn, it immediately redefines it as the valuable asset that it is. I\u2019m so proud and pleased that this campaign has been recognised for the systemic change that it will create.\u201d<\/p>\n

Owen Lee, chief creative officer at FCB Inferno London, said: \u201cThis campaign has been incredibly special for all of us that have had the honour of helping bring it to life and a real testament to the kind of \u2018Never Finished\u2019 ideas we aim to create. The real reward and credit though goes to all the people out there with dyslexia who have spent much of their lives trying to hide their neurodiversity.\u201d<\/p>\n

Katy Wright, managing director of FCB Inferno, said: \u201cI have dyslexia and as a child I felt it was something I had to hide. But growing up I saw the positives and the ways it helped me to approach problem-solving differently. Dyslexia is not a superpower and it\u2019s certainly not a disorder, it\u2019s simply a different and creative way of thinking and it\u2019s been so important for us to finally get that fact recognised. Winning this award means so much on a personal level. I hope our campaign inspires more employers to do everything possible to encourage all forms of diversity in the workplace.\u201d<\/p>\n

Danilo Boer, global creative partner at FCB Global, said: \u201cWorking with Virgin and LinkedIn on \u2018Dyslexic Thinking\u2019 was truly inspiring. This idea not only fundamentally changed the perception of the word \u2018dyslexia\u2019 and created an entirely new term in the dictionary, but it also started a seismic shift in making neurodiversity an asset that companies around the world need now more than ever.\u201d<\/p>\n

The agency\u2019s success is another major win in what has been a big year for FCB Inferno, which added new leaders to its C-suite in 2021. Under this team, FCB Inferno launched new creative data practice FCB\/SIX and has expanded its client base with new wins, including Unite Students, as well as organic growth from existing clients such as Kimberly-Clark and the UK Government. It also moved into new offices at the Old Bailey earlier this year, becoming the only creative agency embedded there with IPG\u2019s media, data and audience offerings.<\/p>\n

About FCB Inferno<\/strong>
\nFCB Inferno,\u00a0based in London, is one of the world\u2019s leading creative agencies and works with a diverse mix of local and global clients.\u00a0The agency creates ideas that drive business today and build brands of tomorrow \u2014 ideas that endure and are\u00a0Never Finished<\/em>. Its work is highly commercial and purpose-driven for some of the world\u2019s most iconic brands, including the acclaimed \u201cThis Girl Can\u201d campaign for Sport England.<\/p>\n

FCB Inferno\u2019s creativity and effectiveness have been recognised at numerous global\u00a0award\u00a0shows for solving clients\u2019 business problems in innovative ways. This includes multiple Grands Prix at Cannes, D&AD\u00a0White\u00a0and Yellow Pencils and even a BAFTA nomination.<\/p>\n

The agency is part of the FCB Network with over 8,000 employees across 80 countries. FCB was named Global Agency Network of the Year by Adweek 2020 and Network of the Year at the Cannes International Festival of Creativity\u00a0for 2020\/2021. FCB was also awarded the inaugural One Show Fusion Pencil for diversity and inclusion, the Good Report\u2019s #1 Campaign and Network, and a Grand Prix in e-commerce at Cannes.<\/p>\n

About Virgin Group<\/strong>
\nThe Virgin Group is a leading international investment group and one of the world\u2019s most recognised and respected brands. Created in 1970 with the birth of Virgin Records, the Virgin Group has gone on to invest in, incubate, and grow a number of successful businesses in the private and public markets. The Virgin Group has expanded into many sectors since its inception, driven by Sir Richard\u2019s ambition to create the world\u2019s most irresistible brand. These sectors include travel & leisure, financial services, health & wellness, technology & internet-enabled, music & entertainment, media & mobile, space, and renewable energy. Find out more at virgin.com<\/a><\/p>\n

About Made\u00a0By\u00a0Dyslexia<\/strong>
\nWe\u2019re a global charity, led by successful dyslexics.\u00a0We\u2019ve built the world\u2019s largest community of dyslexic people and our allies.\u00a0Our purpose is to help the world to understand, value and support dyslexia.<\/p>\n

We believe in the game-changing power of Dyslexic Thinking. After all, everything from the light bulb to the iPhone, the aeroplane to the motor car, was invented by a dyslexic mind. And our skills are vital in shaping the future too.<\/p>\n

Our mission is to train every teacher and workplace to spot, support and empower every dyslexic mind. This mission is aligned with the UN Sustainable Development Goals and we aim to achieve it by 2030.<\/p>\n

A photo accompanying this announcement is available at https:\/\/www.globenewswire.com\/NewsRoom\/AttachmentNg\/a2f9479a-fcf2-4e5d-8bc9-155f36b35ac0<\/a><\/p>\n

Media Contact:\r\nTitus Wouda Kuipers\r\n+1 201-463-2858\r\ntitus.woudakuipers@fcb.com<\/a><\/pre>\n<\/div>\n","protected":false},"excerpt":{"rendered":"
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