{"id":30361,"date":"2022-09-15T13:24:30","date_gmt":"2022-09-15T08:24:30","guid":{"rendered":"https:\/\/pr.asianetpakistan.com\/?p=98139"},"modified":"2022-09-15T13:24:30","modified_gmt":"2022-09-15T08:24:30","slug":"outbrain-releases-keystone-a-holistic-business-optimization-platform-for-media-owners","status":"publish","type":"post","link":"https:\/\/myanmarnewsgazette.com\/outbrain-releases-keystone-a-holistic-business-optimization-platform-for-media-owners\/","title":{"rendered":"Outbrain Releases Keystone: A Holistic Business Optimization Platform for Media Owners"},"content":{"rendered":"

New business line uses proprietary bidding and optimization AI technology to activate revenue streams beyond advertising<\/h4>\n

NEW YORK, Sept. 15, 2022 (GLOBE NEWSWIRE) — Outbrain Inc. (Nasdaq: OB), a leading recommendation platform for the open web, today officially released\u00a0Keystone by Outbrain\"\u2122\"<\/u><\/a>: a holistic business optimization technology built to align a publisher\u2019s complete set of business initiatives with a more tailored experience for audiences. Going beyond driving ad revenue, Keystone applies Outbrain\u2019s proprietary bidding and optimization AI technologies to integrate every revenue-generating facet of a publisher\u2019s site, including subscriptions, eCommerce, and any other business goal unique to each publisher. Keystone was unveiled earlier this week to a select group of publishers during Outbrain\u2019s \u201cThe Future of Media\u201d summit.<\/p>\n

\u201cFor over 15 years, we\u2019ve worked side-by-side with publishers to help them drive revenue through advertising. This has given us insight into the opportunities and challenges they face as they continue to optimize the user journey while balancing business initiatives and revenue diversification,\u201d said Yaron Galai, co-founder and co-CEO of Outbrain. \u201cKeystone is a technology that publishers can rely on to make the most of audiences\u2019 digital experiences while preserving quality editorial content. The anticipated result is a tailored user experience supporting a more diversified revenue mix that positions our media partners for future growth.\u201d<\/p>\n

While Outbrain\u2019s current recommendation technology provided nearly $745M in direct payments to Outbrain\u2019s media partners in 2021 alone, Keystone is expected to help media owners increase their earnings by providing a more customized experience for readers across all properties and initiatives. The technology utilizes Outbrain\u2019s AI conversion prediction-engine to create dynamic user segmentation, and the Keystone dashboard provides full transparency and a unified view of business initiatives to monitor and report on KPIs, inform strategies, and gather insights in real time.<\/p>\n

\u201cWith publisher ad revenues under pressure, static experiences across all touchpoints are causing them to leave money on the table,\u201d commented Amit Elisha, General Manager of Keystone and VP, Products of Outbrain. \u201cProviding a more tailored experience for readers by understanding their intent will create loyalty, ultimately driving repeat visits and increasing the value of a publisher\u2019s business.\u201d<\/p>\n

Keystone currently has four design partners including a large US news publisher and a leading European financial publisher. Early results have shown that one placement on a home page, optimized for multiple campaigns with Keystone, can lead to a 30-50% increase in user engagement for those placements. Pricing is based on a SaaS model to enable publishers to deploy the Keystone platform with full flexibility, regardless of whether they\u2019re integrated with Outbrain\u2019s core content recommendation products.<\/p>\n

About Outbrain<\/strong>
\nOutbrain<\/u><\/a>\u00a0(Nasdaq: OB) is a leading recommendation platform for the open web. Our technology enables 10 billion daily recommendations to consumers across more than 7,000 online properties and connects advertisers to these audiences to grow their business. Founded in 2006, Outbrain is headquartered in New York, with offices in 17 cities worldwide.<\/p>\n

Forward-Looking Statements<\/strong>
\nThis press release contains forward-looking statements within the meaning of the federal securities laws, which statements involve substantial risks and uncertainties. Forward-looking statements generally relate to possible or assumed future results of our business, financial condition, results of operations, liquidity, plans and objectives. You can generally identify forward-looking statements because they contain words such as \u201cmay,\u201d \u201cwill,\u201d \u201cshould,\u201d \u201cexpects,\u201d \u201cplans,\u201d \u201canticipates,\u201d \u201ccould,\u201d \u201cintends,\u201d \u201cguidance,\u201d \u201coutlook,\u201d \u201ctarget,\u201d \u201cprojects,\u201d \u201ccontemplates,\u201d \u201cbelieves,\u201d \u201cestimates,\u201d \u201cpredicts,\u201d \u201cpotential\u201d or \u201ccontinue\u201d or the negative of these terms or other similar expressions that concern our expectations, strategy, plans or intentions. We have based these forward-looking statements largely on our current expectations and projections regarding future events and trends that we believe may affect our business, financial condition and results of operations. The outcome of the events described in these forward-looking statements is subject to risks, uncertainties and other factors, including but not limited to: the risks described in the section entitled \u201cRisk Factors\u201d and elsewhere in the Annual Report on Form 10-K filed for the year ended December 31, 2021 and in subsequent reports filed with the SEC. Accordingly, you should not rely upon forward-looking statements as predictions of future events. We cannot assure you that the results, events and circumstances reflected in the forward-looking statements will be achieved or occur, and actual results, events or circumstances could differ materially from those projected in the forward-looking statements. We undertake no obligation to update any forward-looking statement to reflect events or circumstances after the date on which the statement is made or to reflect the occurrence of unanticipated events. We do not assume any obligation to update any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law.<\/p>\n

Media Contact
\n<\/strong>press@outbrain.com<\/a><\/p>\n

Investor Relations Contact
\n<\/strong>IR@outbrain.com
\n<\/a>(332) 205-8999<\/p>\n","protected":false},"excerpt":{"rendered":"

New business line uses proprietary bidding and optimization AI technology to activate revenue streams beyond advertising NEW YORK, Sept. 15, 2022 (GLOBE NEWSWIRE) \u2014 Outbrain Inc. (Nasdaq: OB), a leading recommendation platform for the open web, today officially released\u00a0Keystone by Outbrain\u2122: a holistic business optimization technology built to align a publisher\u2019s complete set of business [\u2026]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"yoast_head":"\nOutbrain Releases Keystone: A Holistic Business Optimization Platform for Media Owners - Myanmar News Gazette<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/myanmarnewsgazette.com\/outbrain-releases-keystone-a-holistic-business-optimization-platform-for-media-owners\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Outbrain Releases Keystone: A Holistic Business Optimization Platform for Media Owners - Myanmar News Gazette\" \/>\n<meta property=\"og:description\" content=\"New business line uses proprietary bidding and optimization AI technology to activate revenue streams beyond advertising NEW YORK, Sept. 15, 2022 (GLOBE NEWSWIRE) \u2014 Outbrain Inc. (Nasdaq: OB), a leading recommendation platform for the open web, today officially released\u00a0Keystone by Outbrain\u2122: a holistic business optimization technology built to align a publisher\u2019s complete set of business [\u2026]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/myanmarnewsgazette.com\/outbrain-releases-keystone-a-holistic-business-optimization-platform-for-media-owners\/\" \/>\n<meta property=\"og:site_name\" content=\"Myanmar News Gazette\" \/>\n<meta property=\"article:published_time\" content=\"2022-09-15T08:24:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/72x72\/2122.png\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/myanmarnewsgazette.com\/outbrain-releases-keystone-a-holistic-business-optimization-platform-for-media-owners\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/myanmarnewsgazette.com\/outbrain-releases-keystone-a-holistic-business-optimization-platform-for-media-owners\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/myanmarnewsgazette.com\/#\/schema\/person\/c7e2b10e6a2fda5bcbb164cc7b208a0f\"},\"headline\":\"Outbrain Releases Keystone: A Holistic Business Optimization Platform for Media Owners\",\"datePublished\":\"2022-09-15T08:24:30+00:00\",\"dateModified\":\"2022-09-15T08:24:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/myanmarnewsgazette.com\/outbrain-releases-keystone-a-holistic-business-optimization-platform-for-media-owners\/\"},\"wordCount\":794,\"publisher\":{\"@id\":\"https:\/\/myanmarnewsgazette.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/myanmarnewsgazette.com\/outbrain-releases-keystone-a-holistic-business-optimization-platform-for-media-owners\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/72x72\/2122.png\",\"articleSection\":[\"Press Releases\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/myanmarnewsgazette.com\/outbrain-releases-keystone-a-holistic-business-optimization-platform-for-media-owners\/\",\"url\":\"https:\/\/myanmarnewsgazette.com\/outbrain-releases-keystone-a-holistic-business-optimization-platform-for-media-owners\/\",\"name\":\"Outbrain Releases Keystone: A Holistic Business Optimization Platform for Media Owners - Myanmar News Gazette\",\"isPartOf\":{\"@id\":\"https:\/\/myanmarnewsgazette.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/myanmarnewsgazette.com\/outbrain-releases-keystone-a-holistic-business-optimization-platform-for-media-owners\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/myanmarnewsgazette.com\/outbrain-releases-keystone-a-holistic-business-optimization-platform-for-media-owners\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/72x72\/2122.png\",\"datePublished\":\"2022-09-15T08:24:30+00:00\",\"dateModified\":\"2022-09-15T08:24:30+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/myanmarnewsgazette.com\/outbrain-releases-keystone-a-holistic-business-optimization-platform-for-media-owners\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/myanmarnewsgazette.com\/outbrain-releases-keystone-a-holistic-business-optimization-platform-for-media-owners\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/myanmarnewsgazette.com\/outbrain-releases-keystone-a-holistic-business-optimization-platform-for-media-owners\/#primaryimage\",\"url\":\"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/72x72\/2122.png\",\"contentUrl\":\"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/72x72\/2122.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/myanmarnewsgazette.com\/outbrain-releases-keystone-a-holistic-business-optimization-platform-for-media-owners\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/myanmarnewsgazette.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Outbrain Releases Keystone: A Holistic Business Optimization Platform for Media Owners\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/myanmarnewsgazette.com\/#website\",\"url\":\"https:\/\/myanmarnewsgazette.com\/\",\"name\":\"Myanmar News Gazette\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/myanmarnewsgazette.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/myanmarnewsgazette.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/myanmarnewsgazette.com\/#organization\",\"name\":\"Myanmar News Gazette\",\"url\":\"https:\/\/myanmarnewsgazette.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/myanmarnewsgazette.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/myanmarnewsgazette.com\/wp-content\/uploads\/2022\/07\/Myanmar-logo.png\",\"contentUrl\":\"https:\/\/myanmarnewsgazette.com\/wp-content\/uploads\/2022\/07\/Myanmar-logo.png\",\"width\":200,\"height\":200,\"caption\":\"Myanmar News Gazette\"},\"image\":{\"@id\":\"https:\/\/myanmarnewsgazette.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/myanmarnewsgazette.com\/#\/schema\/person\/c7e2b10e6a2fda5bcbb164cc7b208a0f\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/myanmarnewsgazette.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/ff4aa10d4f36ab9dc3cce9e101792273?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/ff4aa10d4f36ab9dc3cce9e101792273?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"url\":\"https:\/\/myanmarnewsgazette.com\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Outbrain Releases Keystone: A Holistic Business Optimization Platform for Media Owners - Myanmar News Gazette","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/myanmarnewsgazette.com\/outbrain-releases-keystone-a-holistic-business-optimization-platform-for-media-owners\/","og_locale":"en_US","og_type":"article","og_title":"Outbrain Releases Keystone: A Holistic Business Optimization Platform for Media Owners - Myanmar News Gazette","og_description":"New business line uses proprietary bidding and optimization AI technology to activate revenue streams beyond advertising NEW YORK, Sept. 15, 2022 (GLOBE NEWSWIRE) \u2014 Outbrain Inc. (Nasdaq: OB), a leading recommendation platform for the open web, today officially released\u00a0Keystone by Outbrain\u2122: a holistic business optimization technology built to align a publisher\u2019s complete set of business [\u2026]","og_url":"https:\/\/myanmarnewsgazette.com\/outbrain-releases-keystone-a-holistic-business-optimization-platform-for-media-owners\/","og_site_name":"Myanmar News Gazette","article_published_time":"2022-09-15T08:24:30+00:00","og_image":[{"url":"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/72x72\/2122.png"}],"author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/myanmarnewsgazette.com\/outbrain-releases-keystone-a-holistic-business-optimization-platform-for-media-owners\/#article","isPartOf":{"@id":"https:\/\/myanmarnewsgazette.com\/outbrain-releases-keystone-a-holistic-business-optimization-platform-for-media-owners\/"},"author":{"name":"admin","@id":"https:\/\/myanmarnewsgazette.com\/#\/schema\/person\/c7e2b10e6a2fda5bcbb164cc7b208a0f"},"headline":"Outbrain Releases Keystone: A Holistic Business Optimization Platform for Media Owners","datePublished":"2022-09-15T08:24:30+00:00","dateModified":"2022-09-15T08:24:30+00:00","mainEntityOfPage":{"@id":"https:\/\/myanmarnewsgazette.com\/outbrain-releases-keystone-a-holistic-business-optimization-platform-for-media-owners\/"},"wordCount":794,"publisher":{"@id":"https:\/\/myanmarnewsgazette.com\/#organization"},"image":{"@id":"https:\/\/myanmarnewsgazette.com\/outbrain-releases-keystone-a-holistic-business-optimization-platform-for-media-owners\/#primaryimage"},"thumbnailUrl":"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/72x72\/2122.png","articleSection":["Press Releases"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/myanmarnewsgazette.com\/outbrain-releases-keystone-a-holistic-business-optimization-platform-for-media-owners\/","url":"https:\/\/myanmarnewsgazette.com\/outbrain-releases-keystone-a-holistic-business-optimization-platform-for-media-owners\/","name":"Outbrain Releases Keystone: A Holistic Business Optimization Platform for Media Owners - Myanmar News Gazette","isPartOf":{"@id":"https:\/\/myanmarnewsgazette.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/myanmarnewsgazette.com\/outbrain-releases-keystone-a-holistic-business-optimization-platform-for-media-owners\/#primaryimage"},"image":{"@id":"https:\/\/myanmarnewsgazette.com\/outbrain-releases-keystone-a-holistic-business-optimization-platform-for-media-owners\/#primaryimage"},"thumbnailUrl":"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/72x72\/2122.png","datePublished":"2022-09-15T08:24:30+00:00","dateModified":"2022-09-15T08:24:30+00:00","breadcrumb":{"@id":"https:\/\/myanmarnewsgazette.com\/outbrain-releases-keystone-a-holistic-business-optimization-platform-for-media-owners\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/myanmarnewsgazette.com\/outbrain-releases-keystone-a-holistic-business-optimization-platform-for-media-owners\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/myanmarnewsgazette.com\/outbrain-releases-keystone-a-holistic-business-optimization-platform-for-media-owners\/#primaryimage","url":"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/72x72\/2122.png","contentUrl":"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/72x72\/2122.png"},{"@type":"BreadcrumbList","@id":"https:\/\/myanmarnewsgazette.com\/outbrain-releases-keystone-a-holistic-business-optimization-platform-for-media-owners\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/myanmarnewsgazette.com\/"},{"@type":"ListItem","position":2,"name":"Outbrain Releases Keystone: A Holistic Business Optimization Platform for Media Owners"}]},{"@type":"WebSite","@id":"https:\/\/myanmarnewsgazette.com\/#website","url":"https:\/\/myanmarnewsgazette.com\/","name":"Myanmar News Gazette","description":"","publisher":{"@id":"https:\/\/myanmarnewsgazette.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/myanmarnewsgazette.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/myanmarnewsgazette.com\/#organization","name":"Myanmar News Gazette","url":"https:\/\/myanmarnewsgazette.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/myanmarnewsgazette.com\/#\/schema\/logo\/image\/","url":"https:\/\/myanmarnewsgazette.com\/wp-content\/uploads\/2022\/07\/Myanmar-logo.png","contentUrl":"https:\/\/myanmarnewsgazette.com\/wp-content\/uploads\/2022\/07\/Myanmar-logo.png","width":200,"height":200,"caption":"Myanmar News Gazette"},"image":{"@id":"https:\/\/myanmarnewsgazette.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/myanmarnewsgazette.com\/#\/schema\/person\/c7e2b10e6a2fda5bcbb164cc7b208a0f","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/myanmarnewsgazette.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/ff4aa10d4f36ab9dc3cce9e101792273?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ff4aa10d4f36ab9dc3cce9e101792273?s=96&d=mm&r=g","caption":"admin"},"url":"https:\/\/myanmarnewsgazette.com\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/myanmarnewsgazette.com\/wp-json\/wp\/v2\/posts\/30361"}],"collection":[{"href":"https:\/\/myanmarnewsgazette.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/myanmarnewsgazette.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/myanmarnewsgazette.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/myanmarnewsgazette.com\/wp-json\/wp\/v2\/comments?post=30361"}],"version-history":[{"count":0,"href":"https:\/\/myanmarnewsgazette.com\/wp-json\/wp\/v2\/posts\/30361\/revisions"}],"wp:attachment":[{"href":"https:\/\/myanmarnewsgazette.com\/wp-json\/wp\/v2\/media?parent=30361"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/myanmarnewsgazette.com\/wp-json\/wp\/v2\/categories?post=30361"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/myanmarnewsgazette.com\/wp-json\/wp\/v2\/tags?post=30361"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}