{"id":31145,"date":"2022-10-20T18:05:15","date_gmt":"2022-10-20T13:05:15","guid":{"rendered":"https:\/\/pr.asianetpakistan.com\/?p=100350"},"modified":"2022-10-20T18:05:15","modified_gmt":"2022-10-20T13:05:15","slug":"philips-advances-mr-radiotherapy-imaging-and-simulation-for-head-and-neck-cancers","status":"publish","type":"post","link":"https:\/\/myanmarnewsgazette.com\/philips-advances-mr-radiotherapy-imaging-and-simulation-for-head-and-neck-cancers\/","title":{"rendered":"Philips advances MR radiotherapy imaging and simulation for head and neck cancers"},"content":{"rendered":"<div>\n<p>October 20, 2022<\/p>\n<ul>\n<li><em>FDA 510(k) clearance for AI-enabled Philips MR for Calculating Attenuation (MRCAT) Head and Neck radiotherapy application expands range of MR-only workflows <\/em><\/li>\n<li><em>MacroMedics\u2019 positioning mask system [1] now compatible with Philips MR Head Neck Coil, helping to improve patient experience and treatment outcomes<\/em><\/li>\n<\/ul>\n<p><strong>Amsterdam, the Netherlands \u2013<\/strong> <a href=\"https:\/\/www.google.com\/url?q=https:\/\/www.globenewswire.com\/Tracker?data%3DjBNGLIwnYRf2-Zt1a1gqL_mOADBi0H68m9dMsyjPxYn1vp7tDC2w8jCea0kZfe-Gxj_236N4dUSLy7NeptB5eDjQUlEVTfDyUhqsWQH_AWU%3D&amp;source=gmail-html&amp;ust=1666358792965000&amp;usg=AOvVaw2cNBNbD9URuE5AAtPiGj7W\"  rel=\"nofollow noopener noreferrer\"><u>Royal Philips<\/u><\/a> (NYSE: PHG, AEX: PHIA), a global leader in health technology, today announced two new advances in MR-only workflows to advance head and neck cancer radiotherapy imaging and simulation. The company\u2019s artificial intelligence (AI) enabled <a href=\"https:\/\/www.google.com\/url?q=https:\/\/www.globenewswire.com\/Tracker?data%3DMN2z2lt1aWcoIqjeuPwF_pEU_BBOV0Q5Xx425XHk59WUg6kUu7Ba7BbWGiUI8CXjnqMB8ZG8JMw2ue2xBIlRr5vj_hZXqN6qcpEZStaATfmyevsv47et-C9vZps9MpRJFobrVOnrJy1XpcBGxkakwaA6TrSPRPfl2_BwBhBq1K7z2aXWRgCBR16Hq7VnG4OACSOqZ8vEvmPN_maroyqcFg%3D%3D&amp;source=gmail-html&amp;ust=1666358792965000&amp;usg=AOvVaw3Ie-S_r51leysB6hQzWu4B\"  rel=\"nofollow noopener noreferrer\"><u>MRCAT Head and Neck<\/u><\/a> radiotherapy application, which allows the use of MR as the sole or primary imaging modality for radiotherapy planning in the treatment of soft tissue tumors in the head and neck, along with the brain, pelvis and prostate, has received FDA 510(k) clearance and is commercially available in the U.S.<\/p>\n<p>As a result of a recent development partnership with patient-positioning company <a href=\"https:\/\/www.google.com\/url?q=https:\/\/www.globenewswire.com\/Tracker?data%3D1rI_Z9QQZovW9nRcQmtcEavPOiTgu3dtueuabsiGsSraf6KWT58jNSdJ-RTcsZagMjM3oNcRrk33gC8CG5Fzxg%3D%3D&amp;source=gmail-html&amp;ust=1666358792965000&amp;usg=AOvVaw3LJIu3gATzYxfCNk6wtvRI\"  rel=\"nofollow noopener noreferrer\"><u>MacroMedics<\/u><\/a>, Philips has also announced compatibility of MacroMedics\u2019 latest DSPS (Double Shell Positioning System) <em>Prominent<\/em><sup>TM<\/sup> positioning system [1] with Philips <a href=\"https:\/\/www.google.com\/url?q=https:\/\/www.globenewswire.com\/Tracker?data%3DRVpeHA5ki7MzQiBMtG8y4Ch7BEVV6tam3ztFtviopUlN-PtrAEMbjaPYfuPtnDXNskNMkXG9zF5LnstHhYSidhT3JG9nWqcTTWYzp_7ZUboRscwXCzj-K74xvqelFef2gL4YdcbcTDxGloYTlzbYMoriUh41pgf9x6PVjpgvB8o%3D&amp;source=gmail-html&amp;ust=1666358792965000&amp;usg=AOvVaw2Wp_zLpDVs3xaRxHy6MR0v\"  rel=\"nofollow noopener noreferrer\"><u>MR Head Neck Coil<\/u><\/a>. \u00a0This unique solution combines the superior soft tissue imaging capabilities and the high-resolution image quality of Philips\u2019 head and neck coil with the comfort-enhancing and positional accuracy and stability features of MacroMedics\u2019 mask. These developments aim to improve the accuracy of radiotherapy planning and simulation to help achieve better patient outcomes, enhance patient comfort, and offer the efficiency benefits of an MR-only workflow.<\/p>\n<p>\u201cWith this innovative mask that fits into Philips\u2019 head coil, we expect to acquire head and neck images for radiotherapy planning with diagnostic image quality and improved patient comfort,\u201d said Marielle Philippens, Associate Professor, MRI for Radiotherapy at University Medical Center Utrecht (Utrecht, The Netherlands), who is currently using the integrated Philips and MacroMedics solution.<\/p>\n<p>\u201cThe superior soft tissue imaging of MR together with advances in the integration and orchestration of data, including the use of artificial intelligence, promise greater clarity and less subjectivity in planning radiotherapy for head and neck cancer,\u201d said Ilya Gipp, Chief Medical Officer Oncology Solutions at Philips. \u201cOur collaboration with MacroMedics to develop a patient-friendly mask system compatible with our high-resolution dStream imaging coils highlights Philips\u2019 commitment to providing the precision tools needed for the localization and characterization of difficult-to-treat tumors.\u201d<\/p>\n<p>Philips\u2019 radiation oncology portfolio is designed to provide greater clarity by empowering oncologists with accurate image guidance, integrated workflows, and the versatility to deliver the precise, adaptive, personalized treatment every patient deserves. The company\u2019s products and services are enhanced through strategic clinical and technology partnerships, vendor-neutral device integration, advanced imaging and AI algorithms to help physicians deliver more confident diagnoses and treatment pathways for patients.<\/p>\n<p>During ASTRO 2022, Philips will also highlight its strategic partnership with Elekta in precise and personalized oncology care. Building on their successful collaboration to develop Elekta Unity, the world&#8217;s first high-field MR-linac (linear accelerator), the two companies are collaborating to further deliver image-guided adaptive treatment and oncology informatics solutions to personalize and improve cancer care.<\/p>\n<p>Philips is showcasing its latest innovations in radiation oncology at ASTRO 2022 (October 23-26, San Antonio, Texas, U.S.), all of which are designed to help increase accuracy across imaging, planning, and treatment; improve patient and staff satisfaction; accelerate time to treatment; and maximize investment value. Visit <a href=\"https:\/\/www.google.com\/url?q=https:\/\/www.globenewswire.com\/Tracker?data%3DJa9pJQ6TPptVLlHoUdQcoXmdy678jHMYI3lljSL9KwvYtXFGHVp9Ny8ndyF-y_sGY0vEblIpdolfYQHxzKLI-6_-_XNVEyi2MEby_ZjVV5VHONHA1GNAZXlTDB_DgokVDdQ6dQjEx6dgALUO0_Qaq0uGu2jVftPTMNSKd9YFTpoJFYi90kuoqOJdbtAqVRa9&amp;source=gmail-html&amp;ust=1666358792965000&amp;usg=AOvVaw0rGirFFrJBe1jEQFk61bzB\"  rel=\"nofollow noopener noreferrer\"><u>Philips at ASTRO 2022<\/u><\/a> for more information on Philips\u2019 radiation oncology innovations being highlighted at the event. Join Philips in Booth #2761 and follow\u00a0<a href=\"https:\/\/www.google.com\/url?q=https:\/\/www.globenewswire.com\/Tracker?data%3DI1vRuF1n0nXAGOXV3AzswdDKJqXhY9TsOATZfIHEv_nL4ojQD7LSG9eopj9nBpdvoUl9F5YTIG71Jdm-cnha_nnXZbaaf2TlCvykOECvZWM%3D&amp;source=gmail-html&amp;ust=1666358792965000&amp;usg=AOvVaw3Y13UTAVwc289OHbuIchTy\"  rel=\"nofollow noopener noreferrer\"><u>@PhilipsLiveFrom<\/u><\/a>\u00a0for <a href=\"https:\/\/www.google.com\/url?q=https:\/\/www.globenewswire.com\/Tracker?data%3Dvkdx_FgYw2Y4a9H5-XsZY0S7PMou6XEbmbA7chLeOpcKxLDGpr53rSLCzoAr2bAY1JAau_iIBaqUFs9_1G0fMzR5zSIit2C7HzCcrd8Jh6k%3D&amp;source=gmail-html&amp;ust=1666358792965000&amp;usg=AOvVaw2sd9xJBKo6U7wK1eoKvCbX\"  rel=\"nofollow noopener noreferrer\"><u>#ASTRO22<\/u><\/a> updates throughout the event.<\/p>\n<p>[1] Pending FDA 510 (k) clearance; not for sale in the U.S.<\/p>\n<p><strong>For further information, please contact:<\/strong><\/p>\n<p>Kathy O\u2019Reilly<br \/>\nPhilips Global Press Office<br \/>\nTel.: +1 978-221-8919<br \/>\nE-mail: <a href=\"https:\/\/www.google.com\/url?q=https:\/\/www.globenewswire.com\/Tracker?data%3DERJJA-_624uMbcypc7XN0uvqpqjBlhN7hmMd-rmPXeEuqW44W0a6cpbjCmOvSUKMPbmjVKZwOtoqOmDD753hSdA-NvQAWQFvaCGrprdFcSQyQYu94ku6qKbAYILkIiQO&amp;source=gmail-html&amp;ust=1666358792965000&amp;usg=AOvVaw0cWXgkVY4B3SNqFNCjeHC1\"  rel=\"nofollow noopener noreferrer\"><u>kathy.oreilly@philips.com<\/u><\/a><br \/>\nTwitter: <a href=\"https:\/\/www.google.com\/url?q=https:\/\/www.globenewswire.com\/Tracker?data%3Dwysd_5E2O5mlFYNZ_4Hw9LXJgW0DwzhraH3-PPN88azbvRZNj-bWqR4-uYY4RUYCFjxcpo35WMbfYQDGuimvrsVjU9hAfnN7FuCmMQRlvsI%3D&amp;source=gmail-html&amp;ust=1666358792965000&amp;usg=AOvVaw2D6JO75KjcujNkQWtY9xkb\"  rel=\"nofollow noopener noreferrer\"><u>@kathyoreilly<\/u><\/a><\/p>\n<p><strong>About Royal Philips<\/strong><\/p>\n<p>Royal Philips (NYSE: PHG, AEX: PHIA) is a leading health technology company focused on improving people&#8217;s health and well-being, and enabling better outcomes across the health continuum \u2013 from healthy living and prevention, to diagnosis, treatment and home care. Philips leverages advanced technology and deep clinical and consumer insights to deliver integrated solutions. Headquartered in the Netherlands, the company is a leader in diagnostic imaging, image-guided therapy, patient monitoring and health informatics, as well as in consumer health and home care. Philips generated 2021 sales of EUR 17.2 billion and employs approximately 79,000 employees with sales and services in more than 100 countries. News about Philips can be found at <a href=\"https:\/\/www.google.com\/url?q=https:\/\/www.globenewswire.com\/Tracker?data%3DD261AjlIqHTh0ZgL2Wp7tX1MhAAU1tRcd-mECWf7Ico9HTWMt4BzYt-SYBYlwsGtLFKLMVBkkWRA5OPm5AlphD7OoTU9YgeqMWnDiEGMHVHZm5cQZgslmIfLQR0PEHxN&amp;source=gmail-html&amp;ust=1666358792965000&amp;usg=AOvVaw0EFKBXOQEr0PrNR29UndYh\"  rel=\"nofollow noopener noreferrer\"><u>www.philips.com\/newscenter<\/u><\/a>.<\/p>\n<p id=\"m_gnw_attachments_section-header\"><strong>Attachments<\/strong><\/p>\n<ul id=\"m_gnw_attachments_section-items\">\n<li><a href=\"https:\/\/www.google.com\/url?q=https:\/\/ml-eu.globenewswire.com\/Resource\/Download\/dbe61617-fddc-4b99-99a6-7431dc59a4a3&amp;source=gmail-html&amp;ust=1666358792965000&amp;usg=AOvVaw2JSklqBaD7C-DSvfle7sYT\"  rel=\"noopener noreferrer\">MacroMedics Product Shot<\/a><\/li>\n<li><a href=\"https:\/\/www.google.com\/url?q=https:\/\/ml-eu.globenewswire.com\/Resource\/Download\/ed60f1bb-d1fa-48b9-bae2-5959983247b0&amp;source=gmail-html&amp;ust=1666358792965000&amp;usg=AOvVaw0GWhZuPeTi4rZTDpvdjqtw\"  rel=\"noopener noreferrer\">MacroMedics mask being used in radiotherapy<\/a><\/li>\n<\/ul>\n<p style=\"text-align: center;\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/ci5.googleusercontent.com\/proxy\/z3aJHNq7-sJV5wnJlQXGiv61o3mKpY22aYNHnmAKFIsU-ljN0mA2LyddsEl91ipKKXfih3PoVKeGkReX-m5qf8hJgf6poeTOMgzDBTiLa0JRTHWWz3ok8YmiwLqbfhCFKEsCqXKkoJdPafph8XlEdssArIukNJIjuSKg4unkeE9ONEBhtmAoaIZFgRFxVpR8UKRKJ4rSLhJaLw=s0-d-e1-ft#https:\/\/ml-eu.globenewswire.com\/media\/NDBhNmNkM2ItOTUxZS00ZWM0LTg4MTAtZjcxOWE4YTdhZmQ5LTEwMTQzNzU=\/tiny\/Philips-International-B-V-.png\" \/>GlobeNewswire Distribution ID 1000751979<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>October 20, 2022 FDA 510(k) clearance for AI-enabled Philips MR for Calculating Attenuation (MRCAT) Head and Neck radiotherapy application expands range of MR-only workflows MacroMedics\u2019 positioning mask system [1] now compatible with Philips MR Head Neck Coil, helping to improve patient experience and treatment outcomes Amsterdam, the Netherlands \u2013 Royal Philips (NYSE: PHG, AEX: PHIA), [\u2026]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Philips advances MR radiotherapy imaging and simulation for head and neck cancers - Myanmar News Gazette<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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