{"id":36898,"date":"2023-05-26T10:14:22","date_gmt":"2023-05-26T05:14:22","guid":{"rendered":"https:\/\/pr.asianetpakistan.com\/?p=110189"},"modified":"2023-05-26T10:14:22","modified_gmt":"2023-05-26T05:14:22","slug":"fcb-new-york-wins-sports-emmy-for-michelob-ultras-mcenroe-vs-mcenroe","status":"publish","type":"post","link":"https:\/\/myanmarnewsgazette.com\/fcb-new-york-wins-sports-emmy-for-michelob-ultras-mcenroe-vs-mcenroe\/","title":{"rendered":"FCB New York Wins Sports Emmy for Michelob ULTRA\u2019s \u201cMcEnroe vs McEnroe\u201d"},"content":{"rendered":"
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The AI-powered tennis match that aired as a prime-time special on ESPN tops off a stunning awards season for brand and agency<\/h4>\n
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FCB New York Wins Sports Emmy for Michelob ULTRA\u2019s \u201cMcEnroe vs McEnroe\u201d<\/h5>\n<\/div>\n
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FCB New York and Michelob ULTRA have been awarded the 2023 Sports Emmy for Outstanding Digital Innovation by the International Academy of Television Arts & Sciences for the groundbreaking long-form film \u201cMcEnroe vs McEnroe,\u201d a first-of-its-kind branded AI activation that aired as a prime-time special on ESPN.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

NEW YORK, May 25, 2023 (GLOBE NEWSWIRE) — FCB New York and Michelob ULTRA have been awarded the 2023 Sports Emmy for Outstanding Digital Innovation by the International Academy of Television Arts & Sciences for the groundbreaking long-form film \u201cMcEnroe vs McEnroe,\u201d a first-of-its-kind branded AI activation that aired as a prime-time special on ESPN.<\/p>\n

Through the combination of AI, Unreal Engine MetaHuman technology, body tracking, and a pair of perfectly synchronized robotic arms, \u201cMcEnroe vs McEnroe\u201d became the first tennis match in history in which a legend of the sport was able to take on younger versions of himself in real time. The final result was so impressive that ESPN decided to air it \u2014 free of charge to the brand \u2014 as an hour-long special in prime time across 52 countries. With over 10 million views, \u201cMcEnroe vs McEnroe\u201d became one of the most-watched sports events of the year, besting the 2021 NBA Finals.<\/p>\n

This win marks the first Sports Emmy for both Michelob ULTRA and FCB New York, which, throughout their multi-year partnership, have been pushing the boundaries of technology in novel ways to enhance the enjoyment of sports. Like in 2020, when COVID-19 restrictions made it impossible for fans to attend games in person, and they launched \u201cCourtside,\u201d a platform that allowed fans to attend virtually \u2014 which included seeing their faces in the stands and chatting with people in their \u201csection\u201d \u2014 by scanning a Michelob ULTRA bottle.<\/p>\n

Michelob ULTRA\u2019s distinct positioning around joy \u2014 doubling down on cultural relevance, grabbing people\u2019s attention and reminding them that joy is not just an afterthought \u2014 has helped the brand grow to the 2nd-biggest beer in the country. They\u2019ve achieved this success despite relentless category competition and headwinds for the light-beer category, which has declined 3% to 4% per year since 2013.<\/p>\n

To date, \u201cMcEnroe vs McEnroe\u201d has earned more than 120 media placements, with Sports Illustrated<\/em> saying it \u201ccould be the future of sports\u201d and Yahoo! praising it for \u201creinventing sports entertainment.\u201d Since the launch of the program, organic searches for \u201cMichelob ULTRA\u201d have grown by 95%.<\/p>\n

\u201cAn idea as ambitious as \u2018McEnroe vs McEnroe\u2019 can only happen when you have that perfect storm of relentless creatives, visionary clients and dedicated partners \u2014 all with a Never Finished<\/em> spirit and a shared belief in the power of creativity as an economic multiplier,\u201d said Michael Aimette, Chief Creative Officer of FCB New York.<\/p>\n

\u201cWe simply can\u2019t thank our clients at Michelob ULTRA enough for locking arms with us to bring this idea to life, and for always proving that \u2018it\u2019s only worth it if you enjoy it,\u2019\u201d added Emma Armstrong, FCB New York\u2019s CEO.<\/p>\n

FCB New York is currently the #1 agency in the world according to the recently released One Club Global Rankings, as well as the #1 Creative Agency for Effectiveness as named in the WARC Effective 100 list. It was awarded Agency of the Year by the Clios, as well as Campaign<\/em>\u2019s Experiential and B2B Agency of the Year, and was named to the Contagious Pioneers list of best and bravest agencies in the world.<\/p>\n

\u201cMcEnroe vs McEnroe\u201d has swept the 2022\/2023 advertising awards season, taking home Ad Age<\/em>\u2019s Tech Innovation of the Year, five Cannes Lions, 15 Clios, 13 ADC awards and 24 awards at The One Show.<\/p>\n

About FCB<\/strong>
\nFCB (Foote, Cone & Belding) is a global, award-winning and integrated marketing communications company with a heritage of creativity and success dating from 1873.<\/p>\n

FCB New York has been recognized globally for using creativity as an economic multiplier to drive meaningful business results for its clients, among them AB InBev, the FDA, MorningStar Farms, New York Mets and Spotify. In 2023 alone, the agency was named the #1 agency in the world on The One Club\u2019s Global Rankings, awarded Agency of the Year by the Clios, honored as WARC\u2019s #1 Creative Agency for Effectiveness, named to Contagious Pioneers\u2019 list of best and bravest agencies in the world, and chosen as Campaign<\/em>\u2019s Experiential and B2B Agency of the Year. With more than 8,000 people in 109 operations in 80 countries, FCB is part of the Interpublic Group of Companies (NYSE: IPG). Visit fcb.com<\/u><\/a> or follow @FCBglobal<\/u><\/a> and @fcbnewyork<\/u><\/a> on Instagram.<\/p>\n

A photo accompanying this announcement is available at https:\/\/www.globenewswire.com\/NewsRoom\/AttachmentNg\/bad08191-bfbb-4459-b953-11d132d29c8a<\/a><\/p>\n

Kellie Gleason\r\nkellie.gleason@fcb.com<\/a><\/pre>\n
GlobeNewswire Distribution ID 8846905<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"
The AI-powered tennis match that aired as a prime-time special on ESPN tops off a stunning awards season for brand and agency FCB New York Wins Sports Emmy for Michelob ULTRA\u2019s \u201cMcEnroe vs McEnroe\u201d NEW YORK, May 25, 2023 (GLOBE NEWSWIRE) \u2014 FCB New York and Michelob ULTRA have been awarded the 2023 Sports Emmy [\u2026]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"yoast_head":"\nFCB New York Wins Sports Emmy for Michelob ULTRA\u2019s \u201cMcEnroe vs McEnroe\u201d - Myanmar News Gazette<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/myanmarnewsgazette.com\/fcb-new-york-wins-sports-emmy-for-michelob-ultras-mcenroe-vs-mcenroe\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta 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