The U.S. music management and streaming platform Roon is poised for a transformative journey within the expansive realm of South Korean tech giant Samsung Electronics Co., following its recent acquisition by Harman International, its CEO said Tuesday.

Roon was recently acquired by Harman International, a wholly owned automotive and audio subsidiary of Samsung Electronics, as part of the Korean tech giant’s move to broaden its influence in the dynamic digital audio sector.

Roon CEO Enno Vandermeer, who co-founded the company in 2015, expressed enthusiasm about the newfound partnership at a press event during CES 2024 in Las Vegas.

“We were a self-funded startup. So we had a small team, and we could only grow our team when we grew our users,” he said to a group of Korean reporters. “So we’ve been looking for a partner that would give us more resources and ability to do more.”

Roon is a music player platform for music enthusiasts that features a rich interface for browsing and discovering music, including d
etails about singers, authors and players.

It is compatible with almost any audio device and has a playback engine designed to deliver the best possible sound.

Roon supports all major operating systems and manufactures a hardware server called Nucleus.

Vandermeer said he expects a natural synergy between Roon’s music discovery features and compatibility and Harman’s robust presence in the audio industry.

“Harman is a perfect fit because they understand the products today and the customers,” he said. “And they want to help us help serve them and want us to grow,” he said.

Currently, Roon has around 100,000 users, and Vandermeer said he hopes this number will expand to 1 million following the collaborative efforts with Harman International.

Source: Yonhap News Agency